Skincare Academy of Florida Logo
top 15 challenges in the esthetician industry

Top 15 Challenges in the Esthetician Industry

My name is Laura Lorusso, and I’ve had the privilege of spending over 20 years in the esthetician industry. As a former spa manager of some of the top spas in Southwest Florida (2 in Naples & Marco Island), as a former and current Esthetician AND NOW as an owner of the Skincare Academy of Florida (a Southwest Florida based spa, esthetician, beauty & massage school in Bonita Springs that serves students throughout both Lee & Collier County), I’ve seen the industry evolve and have experienced its many ups and downs. This blog posts covers 15 of the top questions and challenges a budding beauty or esthetician school graduate will need to consider from my perspective.

1. Obtaining the Necessary Qualifications and Training

One of the first challenges aspiring estheticians face is understanding the qualifications and training required. Each state has different licensing requirements, which can include completing a state-approved cosmetology or esthetician program, passing a written and practical exam, and meeting ongoing education requirements.

For many, the initial investment in education can be daunting. However, choosing a reputable school is absolutely crucial for a number of reasons:

Quality of Education – this includes both the quality of your environment, your literal book and hands-on training, as well as how relevant is to both the state exams and the real world. My #1 goal in crafting our school the way I have (and in particularly redoing ALL of the curriculum) is get away from the old-school “teaching the test” model (IE, you just learning what you need to pass the exam. Obviously this is important, but not only are state-exams outdated, so too is the education, and it in no way prepares most students for what’s needed from employers. Currently that’s taught by employers (if at all) or through continuing education. My goal is to have a program that gets you accredited/licensed and ready for a job and the cutting edge of treatments and modalities DAY 1. So you can do right by your clients’ skin, and whether you’re working for a spa, a company, or doing your own thing – you’ll know what clients are looking for RIGHT NOW!

My recommendation – always look for programs that offer hands-on experience and are accredited by recognized bodies. The investment in quality education pays off in the long run, providing a solid foundation for your career.

2. The Time Commitment for Training

Completing esthetician school typically takes between 600 to 1,500 hours, depending on the state. This translates to several months of full-time study. For those balancing other commitments, such as work or family, this can be a significant hurdle.

However, remember that the time spent in training is an investment in your future. The knowledge and skills you gain during this period are indispensable. Many schools offer flexible schedules or part-time options, making it easier to manage other responsibilities while pursuing your education.

3. Financial Costs of Becoming an Esthetician

The financial aspect of becoming an esthetician can be a significant challenge. Tuition fees, exam costs, licensing fees, and the cost of tools and products add up. It’s essential to plan your finances carefully and explore options for scholarships, grants, or student loans.

Starting with a clear budget and financial plan can alleviate some of this stress. Additionally, consider the return on investment—well-trained estheticians often find rewarding careers with good earning potential.

4. Developing Essential Skills for Success

Success in the esthetician industry requires more than technical skills. Soft skills like communication, empathy, and customer service are equally important. Building a rapport with clients, understanding their needs, and providing a comfortable and professional environment are critical to success.

Continuous learning and self-improvement are vital. Attend workshops, webinars, and industry conferences to stay updated on the latest trends and techniques.

5. Exploring Career Opportunities

The esthetician field offers diverse career paths, from working in spas and salons to medical settings or starting your own business. Navigating these options can be overwhelming.

Take the time to explore different opportunities and find your niche. Whether you enjoy the tranquility of a day spa or the fast-paced environment of a medical office, there’s a place for you in this industry. Networking with other professionals and joining industry associations can provide valuable insights and opportunities.

6. Understanding Earning Potential

Earnings in the esthetician industry can vary widely based on factors such as location, experience, and specialization. Entry-level positions may offer modest salaries, but there is potential for growth as you gain experience and build a clientele.

Consider specializing in high-demand areas such as medical esthetics or advanced skincare treatments. Offering a unique service or product can also set you apart and increase your earning potential.

7. Navigating Job Prospects

Job prospects for estheticians can fluctuate based on economic conditions and regional demand. While the beauty industry is generally resilient, it’s essential to stay adaptable and open to new opportunities.

Building a strong professional network and maintaining a positive reputation are crucial. Word-of-mouth referrals and client retention play significant roles in career stability and growth.

8. Choosing the Right Esthetician School

Selecting the right school is one of the most critical decisions you’ll make. Look for institutions with a solid reputation, experienced instructors, and comprehensive programs that cover both theory and practical skills.

Visit schools, talk to current students and alumni, and review their job placement rates. A good school will not only provide education but also support you in starting your career.

9. Keeping Up with Popular Treatments and Services

The beauty industry is ever-evolving, with new treatments and technologies emerging regularly. Staying current with popular services, such as microdermabrasion, chemical peels, and laser treatments, is essential.

Continuous education is key. Enroll in advanced training courses, read industry publications, and stay active in professional organizations to keep your skills and knowledge up-to-date.

10. Pursuing Continuing Education

The importance of continuing education cannot be overstated. Many states require ongoing education to maintain licensure, but even if it’s not mandated, staying informed about new techniques and trends is beneficial.

Continuing education can open new career opportunities and allow you to offer your clients the latest and most effective treatments. Look for accredited courses and workshops that provide hands-on experience.

11. Overcoming Significant Challenges

The esthetician industry is not without its challenges. Building a clientele, managing business operations, and staying competitive are ongoing hurdles.

Develop a solid business plan if you’re starting your own practice. Invest in marketing, and focus on providing exceptional service to retain clients. Understanding the business side of esthetics is just as important as mastering the technical skills.

12. Marketing Yourself and Building a Client Base

Effective marketing is crucial for attracting and retaining clients. Develop a strong online presence through a professional website and active social media profiles. Utilize online booking systems and encourage satisfied clients to leave positive reviews.

Networking with other professionals and offering promotions or referral programs can also help build your client base. Remember, word-of-mouth is one of the most powerful marketing tools in this industry.

13. Understanding the Work Environment

The work environment for estheticians can vary greatly. Some may enjoy the serene atmosphere of a luxury spa, while others may thrive in the dynamic setting of a medical office.

Consider your preferences and career goals when choosing your work environment. Each setting has its unique demands and rewards, so find what aligns best with your personality and professional aspirations.

14. Complying with Health and Safety Regulations

Maintaining high standards of hygiene and safety is paramount in the esthetician industry. Clients trust you with their skin health, and it’s essential to comply with all regulations and best practices.

Stay informed about local health and safety regulations, and ensure your workspace is always clean and sanitized. Regularly update your knowledge on safety protocols to provide the best care for your clients.

15. Cultivating Personal Qualities for Success

Finally, the personal qualities you bring to your practice can significantly impact your success. Empathy, patience, attention to detail, and a genuine passion for skincare are essential traits for a successful esthetician.

Cultivating these qualities and consistently delivering exceptional service will help you build a loyal clientele and a fulfilling career.


Entering the esthetician industry is a rewarding journey filled with opportunities and challenges. By understanding and addressing these challenges, you can build a successful and satisfying career. Remember, continuous learning, adaptability, and a passion for helping others are your greatest assets.

If you’re considering a career in esthetics, embrace these challenges with enthusiasm and dedication. The rewards of making a positive impact on your clients’ lives and achieving professional fulfillment are well worth the effort. Here’s to your success in the beautiful world of esthetics!

Thank you for reading, and I hope these insights help you on your journey. If you have any questions or need further advice, feel free to reach out. Happy skincare!

Share the Post:

Related Posts